Work Tasks' Principle
Any outcome, from a school portfolio to launching a space shuttle, consists of a series of small steps that follow one another. The quality and timing of the entire process depend on how well these steps are thought out. The same applies to digital services: to create, for example, a website, one must go through many milestones (research, UX, concept, page design, copywriting, layout, QA, etc.).
Shafan Agency has clear processes and protocols written in the form of guides and available to all employees. At any given moment, we know at which stage the project is, and when one stage transitions to another.
Why it's important
All processes are interconnected. For example, without having a complete understanding of the project's goals and the market situation, you can't start prototyping, or else you'll end up spending many days correcting positioning errors. The same applies to copywriting—it's crucial to finalize the text during the prototyping stage because it affects the design.